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Gucci’s iconic GG monogram canvas – a staple since the ‘60s – was reimagined with the double-B logo.

While this collection signifies a new creative chapter for both fashion houses, it also embraces tradition. The result is underground edge met with floral whimsy… and a social media frenzy waiting to happen. “Exploring ideas of authenticity and appropriation, Gucci and Balenciaga motifs merge to create new interpretations of signature pieces.” This hybrid universe is seemingly simple but actually complex, forcing consumers to confront their expectations of branding, collaboration, and design ownership, all at once.Īs the Hacker Project narrative goes, Alessandro Michele is “contaminating” Demna Gvasalia’s bold Balenciaga designs with Gucci’s retro, feminine aesthetic. Get your favourites while you still can.“Ideas from a hybrid universe,” is how Gucci describes the Hacker Project. And, as with either brands’ propensity for hype, you know the ‘Out-of-Stock’ tab will make its appearance very, very soon. Some go for the most straightforward approach, with Balenciaga’s brand printed over GG monogram over Gucci’s beloved Marmont bag sliced in between charm pendants with Gucci’s ‘G’ replacing Balenciaga’s ‘G’. Gucci’s most classic light beige GG monogram is now a BB monogram screened upon puffer gilets and hats, while Balenciaga’s most recognisable silhouettes - the Knife pumps the Hourglass blazer (as styled on Hong Kong superstar Sammi Cheng) the City bag the Triple S sneakers - take on Gucci skins. ‘The Hacker Project’ is a collaboration that winks at tongue-in-cheek, IYKYK spin-offs, with no-brainer designs that would prompt “Ahh!” responses if you’re familiar with either brands’ headlining signatures.

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